The website is not just to enhance online visibility. It is your brand identity. Make sure to choose the right color scheme for your website design that your audience resonates with. Colors evoke emotions and communicate your brand message.

According to studies, 90% of first impressions are based on color alone. Colors are the first and foremost thing that people see when they visit your website. The color scheme can make or break your brand.

Choosing the right colors isn’t just about aesthetics; it impacts how visitors perceive your brand and engage with your website. In this blog post, we understand how to choose the right color and why the right color scheme is so important.

Why Website Colors Are Important?

Visuals and colors are essential because they trigger emotions and feelings. Colors give a sense of uniqueness and make your brand recognizable. If you look at the red color, Coca-Cola and its red canes come to mind immediately.

Colors Give Your Brand A Visual Identity

Colors evoke emotions and influence consumer behaviour. Consistent color usage increases brand recognition. Think of brands like Facebook (blue), McDonald (yellow), and Nike (white). Their colors make them memorable, and the audience connects emotionally with the brand’s color. The right color choice also gives you a competitive edge. A unique color scheme helps your brand stand out in a crowded market.

First Impression and Branding

85% of consumers say color is the main reason they buy a product from any brand. They decide after seeing the look and color of the website whether they will purchase or not. Most e-commerce website designs have orange or red color in checkout buttons to create a sense of urgency.

Convey Your Brand Message

Every color has a different message to speak. Red is about passion, Black is for authority, white shows purity, blue is trustworthy, and purple is royal. Use the right color scheme that represents your brand’s voice. And reflects how your audience perceives your brand.

Understand Color Psychology

Website color scheme means the set of colors the website designer chooses to design a visually appealing look for a website. Before selecting the color palette for a website, the designer needs to understand the psychology behind the colors. Every color is unique and
communicates a different message. Here’s a quick breakdown of common color associations:

Red
A symbol of passion, energy, urgency, and love. This color looks cool and is suitable for food, beverages, and sports brands because it creates a sense of urgency.

Blue
Represent trust, security, and professionalism. This color is ideal for corporate websites like banks, high-tech companies, and social media brands.

Green
A very soothing and pleasant color. It gives the vibes of freshness and nature. Suitable for eco-friendly brands like medical or health, organic food brands, and others.

Yellow
Color for Optimism, creativity, and warmth. When you see the yellow color, it gives a sense of energy and relaxation. Gives you peace of mind as well. Good for friendly and fun brands like kid’s products and cartoon networks.

Black

It shows power, elegance, authority, luxury, and sophistication. High-end brands like cars, tech, and fashion usually use black. Understanding colors psychology helps website designers to align website colors with your brand message and audience expectations.

Choosing The Right Color Scheme For Website Design

Get To Know The Color Theory

Color theory is the study of how to create meaningful color combinations for brands, websites, business logos, and products. It helps website design service providers create a visually appealing color contrast with the brand’s message.

Color Wheel

The color wheel is a circular diagram that shows the relationship between colors. It consists of:

Primary Colors

Red, blue and yellow are the three primary colors. These colors can’t be created by mixing any other colors.

Secondary Colors

Secondary colors are those created by mixing two primary colors.
1. Purple = Red + Blue
2. Green = Blue + Yellow
3. Orange = Red + Yellow

Tertiary Colors

Formed by combining primary and secondary colors.
1. Red – Purple
2. Blue – Green
3. Yellow – Orange

Tints, Shades, And Tones

Primary, secondary and tertiary colors are known as pure colors.
1. Tints = Add white to pure colors
2. Shades = Add black to pure colors
3. Tones = Add white and black to pure colors

Color contrast

It is another important element of color theory. Color contrast means using two colors that stand out from one another. When choosing color contrast, not only colors matter but it is crucial to evaluate their tone as well. Use balanced contrast colors to highlight important
points on the website. For example, use white color text on a dark background (black or red).

Creating A Balanced Color Palette

After understanding color psychology and color contrast, it’s time to create an outstanding color palette for your client’s business website. Choose a primary color for designing a website, build a complementary color scheme using the 60-30-10 rule:

● 60% – Dominant Color: primary brand color for backgrounds and large sections.
● 30% – Secondary Color: used for accents, contrast, or variety
● 10% – Accent Color: for CTA buttons, highlights, or specific interactions

Types Of Color Palette Scheme

Monochromatic
Different shades and tints of a single color. For example, various shades of blue.

Analogous
Colors that are next to each other on the color wheel. Such as blue, teal, and green.

Complementary
Opposite colors on the color wheel, create contrast, like blue and orange.

Triadic
Three evenly spaced colors on the color wheel. E.g. red, blue, and yellow.

Tetradic (Double Complementary)
Four colors consist of two complementary pairs. Blue & orange + green & red.

Use Color Palette In website Designing

After understanding the color association with the brand and selection of colors, use any available tool to create a color palette. Choose 3 colors; Primary, secondary and accent, then use the 60/30/10 rule as explained
above.

Find The Best Visually Appealing Color Contrast For Designing your Website With Website’s Convenience

At Website’s Convenience, a website design firm in Memphis TN, we understand how colors in web design play a crucial role, how it makes your brand perception, and how it affects the customers buying decisions.

We aim to provide Customized color palettes for your brand and mobile and accessibility-friendly website designs for your business. Request a quote today and get your optimized or well-designed website now.

Conclusion

In this blog post, you understand why color schemes are important while designing a website. How to choose the right color, and what is color theory and color association with the brand message?

These are the important aspects of selecting the right color for a website. But knowing is not enough. To create a high-quality and stunning website, you must integrate all the elements seamlessly if you are not a professional designer and need any help with website design. Then Website’s Convenience is at your service. Contact us today to get started!