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Common Web Design Mistakes and How to Avoid Them Website design improves your business’s credibility by 75%. If your website has mistakes, it fails to build trust. Websites that hook the readers and convert the clicks into conversions are not simple. Business owners and designers sometimes make mistakes while designing websites. In this blog, we will discuss common web design mistakes that should be avoided to create websites that perform well. Whether you are a business owner or a web design company, this article will help you understand how to design a website while avoiding mistakes. 1: Non Responsive Design This means your website doesn’t seem to be on other screens like mobile phones, tablets, and laptops as it looks on the desktop. Your website looks good on a desktop, but on small screens, they have to scroll horizontally or zoom in to know what the website is about. Nowadays, most users visit websites on their mobile. If your website is not mobile-friendly, your visitors will immediately leave the site, and eventually, you will lose potential customers. SolutionThe designer needs to implement a responsive website design framework to avoid this mistake. Use fluid layouts, CSS media queries, and scalable images. And test the design on different devices. 2: Cluttered Interface A cluttered interface refers to a website layout that is too busy and disorganized. When a website designer tries to add all the information or all the elements (images, videos, or ads) on a single page. This confuses readers, who can’t properly focus on essential aspects. SolutionUse white space to divide the content into separate sections. Avoid lengthy paragraphs. Break content into headings and bullet points to organize the content. 3: Slow Loading Speed Slow loading speed can have a significant impact on user experience and SEO. If your website takes longer to load, its bounce rate will increase. Visitors may even leave the website before it’s fully loaded. Common reasons include:1: Large image files2: Unoptimized code3: Too many HTTP requests4: Uncompressed files Solution1: Compress HTML, CSS, and JavaScript files.2: Use lazy loading techniques for images and videos,3: Reduce redirects,4: Leverage browser caching to improve website loading speed. 4: Unclear Navigation People often visit the website to get information about the business. They want to find relevant information quickly and easily. What if they can’t get it? After three clicks, they will leave.Too many links, submenus, and hidden navigation confuse visitors. Whether you are a business owner or a website design services provider, remember that if your web design is too complicated, it will never convert visitors into customers. SolutionA designer should keep the navigation simple and clear. Use clear, descriptive labels. Add a search bar and breadcrumb navigation. Also, use sticky navigation so users don’t have to scroll back up. “Remember, simple and effective.” 5: Weak Call To Action (CTA) The call to action stimulates readers to take the next step. Whether you want them to sign up for a newsletter, click the link, follow the page, or subscribe to a YouTube channel. Your website should have a clear CTA. Some websites have generic or outdated CTAs. The color contrast for the CTA button is not enticing and cannot even capture the readers’ attention. SolutionWrite a clear, compelling CTA that guides readers to what they should do next. Use visually appealing contrast for the CTA button and clear font to help readers understand what you want them to do. 6: Ignoring SEO Fundamentals SEO is an essential factor for increasing organic traffic. However, some websites lack important on-page SEO practices, such as not adding meta tags, missing alt text for images, and poor URL structure. SolutionAdd meta tags, alt text for each image, and a comprehensive URL to fix this problem. Remember keyword density when adjusting keywords in content. Need Help? Avoid Common Website Design Mistakes With Website’s Convenience If you need a website from scratch or revamp the old one. Website’s Convenience, a Memphis-based website design agency, has a team of professional designers who build your website. We aim to design a custom website that resonates with your audience. A poorly designed website fails to attract the audience. A well-structured and optimized website enhances credibility, builds trust and improves conversion. We offer different website design packages. Contact our design team or fill out the request form to get started! Conclusion Avoiding these mistakes can increase your website’s credibility and improve user experience. In this blog, you have learned some common mistakes. Review your website, and if there is any mistake, fix it now for a better user experience.

How To Choose a Visually Appealing Color For Your Website The website is not just to enhance online visibility. It is your brand identity. Make sure to choose the right color scheme for your website design that your audience resonates with. Colors evoke emotions and communicate your brand message. According to studies, 90% of first impressions are based on color alone. Colors are the first and foremost thing that people see when they visit your website. The color scheme can make or break your brand. Choosing the right colors isn’t just about aesthetics; it impacts how visitors perceive your brand and engage with your website. In this blog post, we understand how to choose the right color and why the right color scheme is so important. Why Website Colors Are Important? Visuals and colors are essential because they trigger emotions and feelings. Colors give a sense of uniqueness and make your brand recognizable. If you look at the red color, Coca-Cola and its red canes come to mind immediately. Colors Give Your Brand A Visual Identity Colors evoke emotions and influence consumer behaviour. Consistent color usage increases brand recognition. Think of brands like Facebook (blue), McDonald (yellow), and Nike (white). Their colors make them memorable, and the audience connects emotionally with the brand’s color. The right color choice also gives you a competitive edge. A unique color scheme helps your brand stand out in a crowded market. First Impression and Branding 85% of consumers say color is the main reason they buy a product from any brand. They decide after seeing the look and color of the website whether they will purchase or not. Most e-commerce website designs have orange or red color in checkout buttons to create a sense of urgency. Convey Your Brand Message Every color has a different message to speak. Red is about passion, Black is for authority, white shows purity, blue is trustworthy, and purple is royal. Use the right color scheme that represents your brand’s voice. And reflects how your audience perceives your brand. Understand Color Psychology Website color scheme means the set of colors the website designer chooses to design a visually appealing look for a website. Before selecting the color palette for a website, the designer needs to understand the psychology behind the colors. Every color is unique andcommunicates a different message. Here’s a quick breakdown of common color associations: RedA symbol of passion, energy, urgency, and love. This color looks cool and is suitable for food, beverages, and sports brands because it creates a sense of urgency. BlueRepresent trust, security, and professionalism. This color is ideal for corporate websites like banks, high-tech companies, and social media brands. GreenA very soothing and pleasant color. It gives the vibes of freshness and nature. Suitable for eco-friendly brands like medical or health, organic food brands, and others. YellowColor for Optimism, creativity, and warmth. When you see the yellow color, it gives a sense of energy and relaxation. Gives you peace of mind as well. Good for friendly and fun brands like kid’s products and cartoon networks. Black It shows power, elegance, authority, luxury, and sophistication. High-end brands like cars, tech, and fashion usually use black. Understanding colors psychology helps website designers to align website colors with your brand message and audience expectations. Choosing The Right Color Scheme For Website Design Get To Know The Color Theory Color theory is the study of how to create meaningful color combinations for brands, websites, business logos, and products. It helps website design service providers create a visually appealing color contrast with the brand’s message. Color Wheel The color wheel is a circular diagram that shows the relationship between colors. It consists of: Primary Colors Red, blue and yellow are the three primary colors. These colors can’t be created by mixing any other colors. Secondary Colors Secondary colors are those created by mixing two primary colors.1. Purple = Red + Blue2. Green = Blue + Yellow3. Orange = Red + Yellow Tertiary Colors Formed by combining primary and secondary colors.1. Red – Purple2. Blue – Green3. Yellow – Orange Tints, Shades, And Tones Primary, secondary and tertiary colors are known as pure colors.1. Tints = Add white to pure colors2. Shades = Add black to pure colors3. Tones = Add white and black to pure colors Color contrast It is another important element of color theory. Color contrast means using two colors that stand out from one another. When choosing color contrast, not only colors matter but it is crucial to evaluate their tone as well. Use balanced contrast colors to highlight importantpoints on the website. For example, use white color text on a dark background (black or red). Creating A Balanced Color Palette After understanding color psychology and color contrast, it’s time to create an outstanding color palette for your client’s business website. Choose a primary color for designing a website, build a complementary color scheme using the 60-30-10 rule: ● 60% – Dominant Color: primary brand color for backgrounds and large sections.● 30% – Secondary Color: used for accents, contrast, or variety● 10% – Accent Color: for CTA buttons, highlights, or specific interactions Types Of Color Palette Scheme MonochromaticDifferent shades and tints of a single color. For example, various shades of blue. AnalogousColors that are next to each other on the color wheel. Such as blue, teal, and green. ComplementaryOpposite colors on the color wheel, create contrast, like blue and orange. TriadicThree evenly spaced colors on the color wheel. E.g. red, blue, and yellow. Tetradic (Double Complementary)Four colors consist of two complementary pairs. Blue & orange + green & red. Use Color Palette In website Designing After understanding the color association with the brand and selection of colors, use any available tool to create a color palette. Choose 3 colors; Primary, secondary and accent, then use the 60/30/10 rule as explainedabove. Find The Best Visually Appealing Color Contrast For Designing your Website With Website’s Convenience At Website’s Convenience, a website design firm in Memphis TN,

Why Every Business Needs a Website In the last few years, people’s behavior regarding internet use has changed. Majority of customers visit the business website before making a purchase. If your business is not on search engines, you don’t exist. Whether you sell services or products, you need to build your online presence, especially your business website. A strong online presence can have a huge impact on business success. Investing in your business website designing is the best investment ever made and returns a high-profit margin. This blog post covers the top 8 reasons businesses (small or large) need websites. By the end, you will clearly understand how a website can benefit your business. Top 8 Reasons Why Businesses Need A Website 1: Build Trust & Credibility People search almost everything online, from thesis research to buying groceries. If you have a website, there are high chances of getting found by the potential customers who search for a similar product or service you offer. You need to design your website with a website designer who is an expert in his/her job and designs compelling and irresistible websites. Your website should clearly communicate about business. You need a well-structured website. It improves credibility and builds trust and confidence in your business. Add clients’ testimonials and online reviews. In this way, you can convert visitors into paying customers. 2: 24/7 Availability With a website, operate your business 24/7. Customers can contact you at any time, even outside regular business hours.A website ensures that your business never misses out on a single opportunity to connect with potential customers, make sales, and generate revenue. 3: Expand Your Physical Location You can operate your business physically from a single location, especially where you are. However, with a website, you can reach customers not just in your city or country but worldwide. This opens up new opportunities for growth and increased revenue. Your online web presence makes your business easily accessible. 4: Customer Support A website serves as a customer support representative. Customers can easily interact with you through multiple sources, such as live chat and contact forms. Address their commonly asked questions through blogs and FAQs. This helps to build strong relationships, increasingbrand loyalty and repeat business. 5: Compete With Industry Leaders. Do you want to get a competitive edge over your competitors? Then, invest in designing a well-optimized website. With a responsive website and the right SEO strategies, even a small business can compete with larger companies by ranking high on search engines, attracting traffic, and converting visitors into customers. 6: It’s your digital Catalog A website tells the audience about who you are. What are you offering? How can your product or service benefit them? Why are you the best choice? Showcase your product or services by● Adding high-quality images,● Detailed descriptions,● And pricing information.This information helps customers to make informed purchasing decisions. 7: Cost Effective Marketing Unlike traditional marketing methods, a website, combined with digital marketing techniques such as SEO, content marketing, and social media, provides a more affordable and effective way to promote your business. Add videos or images, client reviews, and customer testimonials and actively engage with the audience. When you frequently post online, your brand becomes active and visible. 8: Benefit From Google Search If your website is in a Google listing, it is easy for the target audience to find you. The best website design and SEO strategies help your business get top search results. People can even find you by searching other keywords (industry-specific). This increases your onlinevisibility, drives more traffic, and boosts conversions. FAQs Why is it important to invest in a professional website design for your business? It is high time to invest in the best website design to make a lasting impression. We all know that almost everyone uses smartphones and gets notified from professionally optimized websites every second. If you don’t have a website, then you can lose your potentialcustomer base. People willing to buy from the website, who clear offerings. A well-structured website ensures that your business stands out in a crowd. Does a business need a website if it has an active social media presence? Although social media is a powerful tool for brand awareness and engagement, it cannot replace a professional website. Here’s why your business still needs a website, even if you have an active social media presence:1: Full control over your brand2: Adds legitimacy to your brand3: Not everyone uses social media How much does it cost to create a website? The cost varies depending on design, functionality, and features. You can start with a basic website and scale up as your business grows. Conclusion A website is crucial to get your business successful. It is a powerful tool that helps companies to build trust, establish credibility, reach more customers, and increase sales. In a digital- world, not having a website means missing out on countless opportunities. Need help creating a professional website? Contact us, Website’s Convenience, today and take your business to the next level!